You've all seen them. If you've been around web development resource sites or even casually mentioned anything to do with web design on Twitter, the SEO (Search Engine Optimization) plague has never been more widespread.
And so many of them still miss the most important part of developing a website. Whether they call themselves SEO Experts or SEO Gurus or are obscuring it behind some other acronym they're all guilty of forgetting the most basic lesson of all - Content is King.
Next time you see someone touting their SEO prowess, take a closer look. I promise you'll suffer no lasting damage as a result.